DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Seek new prospects. "Prospects are 56 percent of our new business," Jacobs says. They are gained both through insert cards in books and from database companies, which provide target models based on transaction information provided by Shambhala. "These are people we couldn't reach any other way," he adds.
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James Sturdivant
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