DIRECT SALES: Never Mind the Big Etailers?
25 Tips from Five Publishers on Selling Direct to Your Customers
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Develop yourself as a brand. It's hard for book publishers to do (especially in the trade space) because so much marketing focus is around individual authors, but Shambhala has successfully positioned itself as a trusted brand for legions of devoted fans who are more likely to be newsletter subscribers and website visitors.
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James Sturdivant
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