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“The tablet market is no longer being solely defined by the iPad,” said Michael Norris, senior analyst of Simba Information’s Consumer Media & Technology division, commenting on the report. “The Kindle Fire is a player in its own right, and since the creator of that device also happens to be one of the most influential players in book and content publishing today, it made sense to create a research offering based on our new data. Now that the future of one of Amazon’s competitors—Barnes & Noble’s Nook—is in question, it’s even more important to know about top tier players.”
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