+33 Million Downloads Spurs Layar Redesign
Those of you who have read recent issues of Publishing Executive have undoubtedly noticed an exciting shift in our publication. In the interest of providing readers with exclusive content, apps, and video, Publishing Executive has implemented Layar, an Augmented Reality (AR) platform that enhances print with digital media. For readers of Book Business, expect Layar's debut in October. Using the Layar app, readers can access exclusive interviews, video, and social media. And it just got better.
Layar announced today a complete redesign of its app, website and logo in response to its rapidly growing popularity. With over 33 million downloads and over 55,000 publishers in the last year, the company has created a sleeker app design that emphasizes a simple and intuitive user experience. Expect prettier buttons, QR code compatibility, more digital media options, and improved analytics. Also, expect to see a lot more prompts to scan with Layar in Book Business and Publishing Executive. We have even more great content to share!
Layar is not only changing how Book Business and Publishing Executive present content, but magazines throughout the U.S. have eagerly embraced AR because the numbers speak for themselves. 45% of readers engage with the Layar app and 87% of those readers interact with the digital content on the page. Those numbers are exciting for magazine companies eager to compete in the digital space.
"In the next 12 to 18 months, we expect to see further acceleration in the amount of magazines, newspapers, brands and industries embracing AR and making it a part of their content and marketing strategies," says Layar CEO Quintin Schevernels. "With our technology, products, knowledge and expertise, we believe that we will play a crucial role in this growth."
To learn more about AR, Layar and the changes reshaping the Layar app, you can view the full press release here: https://layar.com/news/press-releases/august-2013/
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.