E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
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The following four tips and tools will help you make informed decisions about whether Facebook is earning you more money than Twitter, or whether videos perform better than podcasts. Your Web-marketing strategies will (and should) evolve over time. But they shouldn't evolve without a strategy. The information you collect will help you craft that strategic path forward.
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- Jim Morrison
J.S. McDougall
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