E-MarketingStrategy: 4 Tips and Tools for Tracking Your Web-Marketing Effectiveness
Remember the old trope: You can’t improve what you can’t measure.
With these four tools, and the ones mentioned in earlier articles (available at BookBusinessMag.com), you will have everything you need to build, monitor and maximize your Web-marketing efforts. BB
J.S. McDougall is co-owner of Catalyst Webworks (CatalystWebworks.com), a web design and marketing firm specializing in the book industry. He is the author of six books about conducting business online, including "Start Your Own Blogging Business." Reach him at firstname.lastname@example.org or on Twitter at @jsmcdougall.