Digital Directions: 5 Affordable Digital Media Projects for 2013
When publishing teams wax enthusiastic about their vision for digital media and technology, directors of finance groan and reach for their wallets. And it is sometimes true that great things cost money, whether it is a smash hit in the consumer app world or a transformative enterprise technology platform. But there are many aspects to moving digital capabilities forward, and many of them cost little in terms of "hard dollars." The following is my highly subjective Top Five list for useful and affordable digital media projects for 2013. Subjective perhaps, but they are based on the last several years over which Finitiv has helped move publishing organizations forward in effective and pragmatic ways. All five will move your digital capabilities forward without breaking the bank. Many of you farther along the evolutionary curve may have tackled some of these topics already and, as Daniel Tosh would say, "for that we salute you." But before you dismiss with a "been there, done that," ask yourself if it isn't time to revisit some of these issues. Have you driven a Ford lately?