The Quirk Survival Handbook
3. The whole is greater than the sum of its parts. Every aspect of a book (and the publishing process) matters, and should be pushed to add maximum value to the final product (and thus, the result). It always has been thus, and it always will be.
4. It's also the marketing, stupid. Which is, of course, part of the story (you're giving people a great story to tell). Learning how to market your books is the secret to continuing to survive and thrive. At Quirk, we believe that getting attention for our books is as important as making attention-getting books. Publishers must learn to get better at marketing, and we should shift our focus and models to be able to devote as many resources to marketing as we do to creating.
5. Growing new readers must be our main focus. I believe that the biggest problem we face in the United States (one that we haven't really begun to grapple with as an industry) is that people don't (or can't, or won't) read. We must use this digital disruption to confront that issue—to find and grow new readers, and to create new formats for enrapturing and engaging them. (Or else we are all racing to the bottom.)
From my point of view, however, all this is good news. Great publishers already do most of this, and have been doing so for decades. We just forget that, sometimes.
So you are already prepared. There's no need to panic. You have your plan:
Strive to be a great publisher.
Why not deal with the disruption by staying focused on doing just that? BB
David Borgenicht is the president and publisher of Quirk Books (quirkbooks.com), publishers of entertaining, informative and amusing works of fiction and non-fiction, including the bestseller "Pride and Prejudice and Zombies" and "Miss Peregrine's Home for Peculiar Children." He is also the creator of the "Worst-Case Scenario Survival Handbook" franchise.