The Quirk Survival Handbook
However, the challenges publishers face are not small. Most of us have focused on honing our curatorial skills and our distribution skills over our creative development skills and our marketing skills. As a result, we have allowed others to sit between us and the two most essential groups of people in our industry: our readers and our authors. We've let agents occupy the position of trust and value between publishers and authors, and retailers occupy the same position between publishers and readers. We've allowed ourselves to become the middlemen, too, despite the fact that we are the ones directing, developing and certainly funding this entire crazy endeavor. And now that the digital disruption is rapidly removing all that stands between authors and readers, we need to make sure that publishers don't become one of the things that gets removed.
- Companies:
- Quirk Books
- People:
- David Borgenicht