In the 1990s, consumers got their first taste of ebooks, and it was a thrilling novelty. Reading a novel on a computer screen was so mesmerizing to early adopters that details didn't much matter. Design issues like missing lines, poorly rendered text and images and typographical errors were all overlooked in favor of this exciting new way to read books.
Mark Gross, president of Data Conversion Laboratory (DCL), is an authority on XML implementation and document conversion. Prior to joining DCL in 1981, Gross was with the consulting practice of Arthur Young & Co. He has a B.S. degree in Engineering from Columbia University and an MBA from New York University. He also has taught at the New York University Graduate School of Business, the New School, and Pace University. He is a frequent speaker on the topic of automated conversions to XML and SGML.