Strategically Speaking: Should You Be Outsourcing Your Distribution?
7 questions that will help you decide.
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E-books, while admittedly still a rounding error in the context of the industry’s total revenues, are gaining ground in terms of both revenue and mind share.
Print-on-demand (POD) has indeed evolved from a specialty niche to a commodity service as equipment capabilities improve, prices drop, and publishers finally accept the notion that cash is indeed king and unit manufacturing cost matters little if the books don’t sell. R.R. Bowker’s recent report that the number of on-demand and short-run titles soared 132 percent in 2008 to 285,394 is proof positive.
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David Hetherington
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