7 Steps for Publishers to Get Started With Artificial Intelligence
Book Business' sister publication Publishing Executive is hosting a free webinar on September 15th called, "7 Steps for Publishers to Get Started With Artificial Intelligence." The webinar features publishers from UpOut and Chowhound and will reveal how these companies are incorporating AI technology into their marketing efforts. Read the complete webinar description below and register to attend here.
Traditional marketing analytics tools provide perspective into yesterday’s performance. But, in order to continuously adapt and improve upon the customer journey in real-time, we need to be able to see into the future. What content will interest our customers? Where will be the best place to engage them? What will be the best time to reach out?
To answer these questions, marketing platforms have started evolving beyond standard rules engines to integrate AI and machine learning technologies. This webinar will explore how media and content businesses are using AI to lift sessions and pageviews, boost open and click rates, and maximize audience conversions. Speakers will share best practices for getting started with these new solutions and common mistakes to avoid when embarking on the AI path.
A few things you’ll learn from this webinar:
- What is AI? And ways publishers like UpOut & Chowhound are applying it to marketing today
- 7 steps for incorporating machine learning into your marketing strategies and tactics
- How to avoid common pitfalls associated with deploying AI technology
- How publishers today are leveraging AI, from boosting site engagement to driving audience conversions
Speakers: Sam Ho, CEO, UpOut; Nick Edwards, CEO & Co-founder, Boomtrain
Sponsored by Boomtrain
Come to this session armed with your questions. You’ll be able to submit them directly to our panelists for a live Q&A session during the hour.