Digital Directions: Tear Down the Silo
While at times painful to acknowledge, digital media is highly disruptive to publishing. It forces us to rethink basic assumptions about the nature of our product offerings, and how to create and deliver them. Most now see that digital cannot be ignored and requires enormous change.
It's one thing to recognize the importance of digital; it's another to actually embrace it. In an effort to insulate core, legacy print-based operations, digital programs often get siloed—shut off in their own program domains—while traditional editorial and production processes continue undisturbed. While this may seem practical in the short-term, in the long-term it is a costly strategic blunder.