Digital Directions: Tear Down the Silo
8 tips for uniting digital and print.
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Digital and print must be united. Publishers need to see themselves as cross- media content organizations, bound to neither print nor digital, and able to exploit each medium based on its unique attributes, to achieve both product and marketing objectives. The silo must come down.
Here is an outline of ways to better integrate digital and print programs.
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- Companies:
- Microsoft Corp.
- People Magazine
Andrew Brenneman
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