A Call to All Publishers

- The median amount that readers are willing to pay is $1.00 more per book.

Printers and manufacturers are already making ecological improvements, building momentum for environmentally responsible book publishing. There are now a number of suitable publishing papers in existence, and more in development. Almost 130 North American publishers have made commitments that are helping to lighten the footprint of their industry. Nearly

6 million books were printed on recycled and Endangered Forest-free paper in 2003.

Despite this growing trend, large and multinational trade publishers have yet to commit to the goals of the Green Press Initiative. Both the EPA and the Green Press Initiative are looking forward to continuing to work with publishers, large and small, and others who are willing to meet the challenge.

Tyson Miller founded and directs the Green Press Initiative and serves on the steering committee for the Environmental Paper Network. He can be reached at: Tyson@GreenPressInitiative.org.