A Customized Achievement
The book's interior pages were printed on Unisource's 10pt. C1S Starbrite Opaque stock on a Xerox DocuTech, while the cover was produced on DeHart's Heidelberg Quickmaster. The printer also keeps an IBM Infoprint on hand for on-demand projects in its 20,000-sq.-ft. facility.
"It was really a cute book," says Barbara Buss, vice president of development, Junior Achieve-ment, "and the fact that it was personalized, well, that made it a special prize. The attendees thought it was wonderful. And the price was
right; we ended up spending about $45 on each golfer, for [a momento] they will actually hang on to for a while"
DeHart's has since relicensed and customized Woodcox's book for several company golf outings hosted by companies like Xerox, the Cystic Fibrosis Foundation and the PGA Seniors tour.
From college textbooks, to trade publications to technical manuals, the Silicon Valley-based printer has found its spot in the popular print-on-demand industry. But customization is a service the printer has only begun to explore.
"Large textbook publishers are already using customization," DeHart explains. In such cases, a professor may wish to include related articles or bibliographies within a textbook, specific to the class.
"We're learning that there are many different applications for this type of thing," DeHart adds. "And as digital technologies continueto grow, publishers will see more uses and more demands for customization. A decade ago people didn't think print on demand was possible. … I believe customized books have a bright future," DeHart continues. "It'll take people out there in the market—publishers—to really focus on development. I came up with the idea for [this golf book project that] sold 1,500 copies. That may not seem like a lot, but I know quite a few authors who would appreciate selling 1,500 books."