A Day in the Life
Don Findlay, practice director for DeepBridge Content Solutions (www.deepbridge.com) said understanding content destination is integral to ROI, especially for traditional publishers.
"Today the printing industry is undergoing significant changes as the effects of technology and the digital age require companies to invest more and more of their capital resources in equipment and technology," reports Consolidated Graphics (www.consolidatedgraphics.com). As a result, content management is also becoming an issue about how to maintain sufficient workflow when deadlines are looming. The economy was also on everyone's mind. Jebens noted that there are definitely electronic alternatives for better workflow efficiency, ROI and cost savings for traditional publishers looking to the Internet to exchange files.
Ask what your paper can do for you
Manufacturing was the next step. And according to Janet McCarthy, vice president of Lindenmeyr (www.lindenmeyr), paper is the backbone of the book industry.
"Groundwood paper is an economical way to get your message across," she admitted, "because chances are most flyers and newspapers will be thrown out." But in the book publishing industry, paper choices become more complicated. Light and wear contribute significantly to how a paper type is chosen. And where there's longevity, said McCarthy, there's cost.
She explained that for the last few years, a multi-billion dollar project has been under way to reverse the damage to Library of Congress books. For years, books had not used acid-free papers, which has led to damage of these archived publications. "The pages have yellowed," described McCarthy. She said that in today's market, paper buying must come down to this additional issue: How will a book survive? And can a publisher afford to supply that guarantee?
McCarthy thinks the answer is yes: "Fiber, furnish and finish—use these to determine your paper type."