A Day in the Life
Over the rainbow
If print is the destination, then Nick Patrissi is the leader to the land of color control. As director of market relations and print at Creo (www.creo.com), Patrissi stated that cross-media opportunities have opened up new revenue streams for book publishers. But the trick is maintaining quality control while producing content across a variety of mediums.
He explained that by using color calibration tools, book publishers working in digital workflow will improve color quality by matching what's on screen with the final product. And since many printers are offering publishers the opportunity to send their files via FTP sites more often than ever before, ensuring that proofs are accurate can mean a huge difference in quality.
For specialty projects using foils, case-binding and vivid colors, control is even more important. According to Brigitte Cutshall, regional manager of southeast sales for C.J. Krehbiel (www.cjkrehbiel.com), independent publishers are finding novel ways to create books using speciality designs and materials. This is creating a new market niche, wherein these smaller publishers compete with larger ones. Realistically, Cutshall said that specialty production costs money, but that depending on the project—is the goal to create a vintage cover effect?—it may be worth the investment.
Publishers like Running Press (www.runningpress.com) have successfully implemented unique designs and materials into their projects without breaking the bank. Michael Washburn, a Running Press editor, acknowledged that by maximizing workflow, more intensive projects become much less an undertaking than imagined. "It's about efficiency," he said. "I've found that when everyone is working from the same page, the process is much smoother—especially for designers."
It was a theme for the show: finding ways of satisfying digital technology with long-time practices among book publishers. Distinctions between publishing cultures were less noticeable, especially when it came to e-book and print proponents. Instead, it was a lesson in compromise about everything except the end results. The printed page, explained Patrissi, is the life blood. And without a good understanding of how paper, ink and digital workflow will interact, experts agreed that production dilemmas are inevitable.