Keeping the Faith
A growing interst in spiritual topics has created new challenges and trends for religious publishers.
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What can make matters worse in the book-sale battle are returns and the wrestle for shelf space. For Stuart Matlins, publisher of Jewish Lights and Skylight Paths publishing, Woodstock, Vt., dealing with returns is a major hindrance.
“The average on returns is about 30 percent for us,” says Matlins. “That percentage is a little lower in religious bookstores and a little higher in major chains, but either way we must inspect each returned book, which is time-consuming and expensive. Finding a way to change this requires a great deal more attention and focus on getting more of our books sold.”
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Sharon R. Cole
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