A Higher Calling
On July 31, HarperCollins Christian Publishing (HCCP) turns one year old. According to Ted Olsen of Christianity Today, a leading voice of the evangelical movement, HCCP controls 50 percent of the Christian publishing market, making it by far the largest player in the segment. Led by President and CEO Mark Schoenwald (above), the first year of HCCP has been a "mission" of sorts, one of uniting the two similar but distinct missionary directives of its constituent parts, Zondervan and Thomas Nelson. As Schoenwald and his team have transformed the organization, their mantra has been "One + One is greater than Two."