A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
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Throughout this initial phase and continuing today, HCCP's communication plan has been an essential element of the integration. The leadership team conducted town halls, company meetings and made sure to have lots of face time with the employees. Written memos from Schoenwald were plentiful. The corporate communications team developed House Work, an in-house magazine, published three times a year that goes to both internal and external stakeholders to give a face to HCCP and update what each of the different business areas are up to.
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Jane Von Mehren
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