A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
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One of the first things the leadership team did was formulate a mission statement for the new division: "We inspire the world by meeting the needs of people with content that promotes biblical principles and honors Jesus Christ."
Once Schoenwald got the leadership team around the table, they quickly learned that these former archrivals were pretty similar. "In fact," recalls Schoenwald, "Stan Gundry [SVP, Editor in Chief of Zondervan and Publisher of its academic textbooks for seminaries] leaned back after his 35 years at the company and said, 'I am really amazed by how close these companies really are in terms of their mission and their values.'"
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Jane Von Mehren
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