Publishing Innovator of the Year: Harlequin
A look at the 'deliberate strategy' that drives the company's success.
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Its mission “to be wherever women are” has even led the company into some unusual marketing venues. “Over the past few years, our partnership with NASCAR turned some heads!” says Brent Lewis, Harlequin’s vice president, Internet and digital. “A huge number of NASCAR fans are women, providing great exposure for Harlequin, and Harlequin is now publishing NASCAR-based romance stories.”
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Noelle Skodzinski
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