Publishing Innovator of the Year: Harlequin
A look at the 'deliberate strategy' that drives the company's success.
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“The launch [in 2007] of digital-only short stories for women has been a tremendous success,” says Lewis. “The program has been expanded beyond its original editorial of erotic romance (Spice Briefs) to include paranormal romance (Nocturne Bites) and historical romance (Historical Undone!). Digital short stories have enabled us to successfully entertain women with new stories, but have also enabled Harlequin to expand its brands, find new authors, [and] experiment with new editorial concepts cost-effectively.”
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Noelle Skodzinski
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