AppWatch
A look at what publishers are launching in the mobile space.
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oddSCAN lets users access instant content by holding their smartphones over book pages or physical exhibits containing the oddSCAN logo. The technology gets its debut with the company's latest compendium of the bizarre, "Download the Weird," scheduled for September release. Throughout the book, readers can access enhanced content using the Believe it or Not! app, including videos of a "lizard man" who gave himself a forked tongue, a football player with no legs and the exciting sport of volcano boarding, which involves racing down the rocky upper slopes of active volcanoes on a piece of plywood (don't expect to see this one at the 2016 summer games).
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James Sturdivant
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