Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
To varying degrees and rates of speed, publishing companies are transforming themselves into digital organizations.
While the vision varies from organization to organization, the essence of the transformation is the adoption of an approach in which content is created and transformed on a common digital platform, and in which the publishing life cycle itself is supported by a data-driven system.
- Places:
- California
- U.S.
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