Digital Directions: The Marketing Silo
This is a pretty compelling return on investment.
But there is a third argument as well, that (while perhaps a bit harder to quantify) is no less compelling: A digital platform keeps an organization’s departments synchronized by making content and related data accessible throughout the organization.
Marketing Can’t Promote What It Can’t Access
Perhaps there is no better beneficiary of this than the marketing department. Marketing’s central mission is to tell the wider world about content offerings prior to and at their release. Marketing links the publisher to the wider world. In order to fulfill this mission, marketing departments need access to digital assets—both data and content. Marketers are voracious consumers of data and make great use of it.
- Places:
- California
- U.S.