Digital Directions: The Marketing Silo
A marketing department that operates without easy access to data and content assets is seriously hindered.
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Specifically, marketers need access to:
• Accurate and advanced information regarding upcoming product releases. More than just a list of next season’s titles and their publication dates, this needs to include the wealth of data associated with titles in the editorial pipeline. This could include both a richer set of bibliographic information as well as status of the project.
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- Places:
- California
- U.S.
Andrew Brenneman
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