A Maturing Ebook Market

Due to the increased capabilities of technology, especially in tablets, there has been a demand for producers to improve how a reader can interact with and perceive the content. We asked about priorities for e­book production and distribution in the next 12 to 18 months, and respondents pegged improving the overall user experience as their top priority. With online and mobile user experiences continuing to become more interactive and intuitive, publishers and device manufacturers have been criticized for the limited font choices and lack of consideration for the flow of e­book text on mobile devices. As such, improving e­book design and typography was rated as another important priority, which also helps support the overall user experience.