‘Manuscript First’ - Book Business

By Andrew Brenneman

See Andrew Brenneman at the Publishing Business Conference & Expo

Book Business' Digital Directions columnist Andrew Brenneman will be speaking on "The Strategic Role of the Cloud in Conversion and Delivery of Digital Media" on Tue., March 20, during the three-day Publishing Business Conference and Expo (March 19-21) at the Marriott Marquis on Times Square. Register today!

Cloud computing is a model of delivering technology from a server over a network. The cloud can deliver data storage capacity, software functionality or any other computing resource. The cloud is particularly relevant to publishers as a platform for the conversion and delivery of digital media.

Publishers traditionally have had options for digital media delivery:

Build their own technology platform -- an often expensive and risky proposition, or

Use a distribution partner's platform -- in exchange for sharing revenue.

This session will discuss how the cloud is more than the latest fad or buzzword, but an essential element in a successful digital publishing initiative. The emergence of the cloud is a transformational event, that can allow publishers to regain strategic control.

We will see how, if publishers are to control their digital destiny, they must be in control of their own cloud-based digital delivery resources -- rather than relying solely the platforms of distribution partners.

Effective cloud-based delivery programs leverage:

high levels of automation

cross-device, cross-channel distribution capabilities

usage-based service fees

This session will show how publishers of all sizes can use cloud-based services to regain control of their digital destiny -- without breaking the bank.

For many publishing organizations, one important topic is the way in which the same content is delivered to different media and different devices. This is sometimes referred to as cross-platform publishing.

The modes of delivery that the market requires are broad, and may include print, Web/HTML, e-ink reader (e.g., original Kindle), LCD reader (Kindle Touch, Nook Tablet), tablet (iPad) and smartphone (Motorola Droid). The array of delivery formats will surely only grow.

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Digital Directions: ‘Manuscript First’