Digital Directions: ‘Manuscript First’
A more efficient, pragmatic path to cross-platform publishing.
The "Print First" strategy is easy to implement, but less than ideal. The service can cost from $150-$600 per title, not including the costs of the publishers' staff to perform quality assurance on the conversions. Second, the semi-manual process is not instantaneous, and there may be latencies to completing conversions. Third, the service provider—and not the publisher—becomes the expert of the process, which fosters dependence on the provider.
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- Companies:
- Adobe
- Microsoft Corp.
Andrew Brenneman
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%0D%0A%20%20However,%20over%20the%20past%20year,%20a%20number%20of%20cross-platform%20publishing%20success%20stories%20have%20emerged%20that%20indicate%20a%20third%20practical%20approach.%20It%20is,%20in%20some%20ways,%20a%20cross%20between%20the%20first%20two.%20This%20third%20approach,%20which%20might%20be%20named%20"Manuscript%20First,"%20involves%20the%20creation%20of%20a%20manuscript%20that%20conforms%20to%20specific%20conventions%20or%20standards%20as%20defined%20by%20the%20publisher.%20This%20is%20most%20often%20implemented%20in%20Microsoft%20Word%20by%20the%20use%20of%20standard%20Word%20style%20names%20to%20create%20a%20"well-formed"%20manuscript.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-more-efficient-pragmatic-path-cross-platform-publishing-418740%2F" target="_blank" class="email" data-post-id="2918" type="icon_link"> Email Email
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