But, other important questions to explore are: How significant is the reach of wholesalers and master distributors as gatekeepers to the market and to the revenue streams of the U.S. publishing industry? What other choices are available to publishers? What factors should publishers consider when choosing to reach their market through these gateways?
Piecing Together the Distribution Puzzle
But, other important questions to explore are: How significant is the reach of wholesalers and master distributors as gatekeepers to the market and to the revenue streams of the U.S. publishing industry? What other choices are available to publishers? What factors should publishers consider when choosing to reach their market through these gateways?