A New Brand of Book News: Book Business's Lynn Rosen on the Copyright Clearance Center's "Beyond the Book" Podcast
%0D%0A%20%20In%20the%20new%20installment%20of%20the%20Copyright%20Clearance%20Center's%20Beyond%20The%20Book<%2Fa>%20podcast,%20Christopher%20Keanneally,%20the%20CCC's%20Director,%20Business%20Development%20(and%20a%20member%20of%20Book%20Business<%2Fem>'s%20editorial%20advisory%20board)%20interviews%20Lynn%20Rosen,%20Editorial%20Director%20of%20the%20Publishing%20Business%20Group.%0D%0A%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fa-new-brand-book-news-pbts-lynn-rosen-copyright-clearance-centers-beyond-book-podcast%2F" target="_blank" class="email" data-post-id="1424" type="icon_link"> Email Email0 Comments Comments
Earlier this year, Book Business magazine published a cover story titled "Who Are You?" that delved into the issue of publishers and branding. The story suggested that now—especially in this time of digital content and Internet discovery—book publishers need to get sophisticated about their branding efforts.