A New Brand of Book News: Book Business's Lynn Rosen on the Copyright Clearance Center's "Beyond the Book" Podcast

Earlier this year, Book Business magazine published a cover story titled "Who Are You?" that delved into the issue of publishers and branding. The story suggested that now—especially in this time of digital content and Internet discovery—book publishers need to get sophisticated about their branding efforts.

In the new installment of the Copyright Clearance Center's Beyond The Book podcast, Christopher Keanneally, the CCC's Director, Business Development (and a member of Book Business's editorial advisory board) interviews Lynn Rosen, Editorial Director of the Publishing Business Group.

Listen in on the conversation here.

Successful branding “is about understanding who our customer is – in this case, our reader or our conference attendee – and about the commitment that we make to provide what they’re looking for,” Lynn Rosen, editorial director for NAPCO’s Publishing Business Group, tells CCC’s Chris Kenneally.

“We are committed to providing high-quality content,” Rosen explains. “We are committed to provide strategic business analysis; to keep our readers on the edge of the latest trends; and at our conferences, to provide really meaty content that helps them move their businesses forward.”

As the Editorial Director for the Publishing Business Group, Lynn Rosen oversees publication of two trade industry magazines, Book Business and Publishing Executive, as well as a daily e-newsletter, Publishing Business Today. The group also runs workshops, webinars, and events, including the annual Publishing Business Conference & Expo in New York. Before joining the Publishing Business Group last May, Lynn Rosen was Director of Graduate Publishing Programs at Rosemont College.