Digital Directions: The Third Rail
Like many parents of elementary-school-age children, I spend a fair amount of time around trains. Steam, cog or narrow-gauge, I am no stranger to the iron horse. Perhaps that explains the frequency of my use of railroad metaphors. This column is no exception.
To realize the full potential of digital technology in product development and marketing, content organizations will continue to evolve over a long period of time. This journey can be represented as a railroad track with parallel rails.