Digital Directions: The Third Rail
A source of power—and risk—along your digital journey.
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These rails are necessary to move forward and stay on course. But unfamiliarity with the track can have deadly consequences.
The First Rail: Technology Platform
The first “rail” is the technology platform, which provides the underlying capabilities needed to create, manage and deliver digital media. Workflow applications, database and content management systems, Web and streaming-media servers, and e-commerce systems represent platforms that allow publishers to create and market digital offerings.
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Andrew Brenneman
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