Strategically Speaking: Outsourcing Your Distribution—The RFP Process Made Simple
A step-by-step guide to effectively evaluating potential partners.
Editor’s note: In the August issue, David Hetherington explored the reasons why publishers should periodically review their sales, warehousing and fulfillment operations, and examine the potential long-term merits of outsourcing to a third-party provider. (You can find the column, titled “Should You Be Outsourcing Your Distribution,” here.)
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