A Textbook Case
Trends in printing for educational publishing demand that print buyers continually reassess their current providers, and continually search for new printers who can meet the day's demands.
This isn't easy. Larger educational publishers often have corporate groups that negotiate with printers for lower costs and shorter cycle times.
As a textbook printer, our strategy at Webcrafters is to recognize these market realities, and invest in a comprehensive response. Our singular aim: to provide textbook publishers with a printer partner who understands the market and, as such, can help them maximize their creative edge and competitive advantage.
To that end, we provide customized customer service, expert digital prepress capability, quality printing and binding, and can meet customized state adoption textbook requirements--all with incredibly fast and cost-effective turn-around.
As part of our ongoing investments, we're adding case binding early next year. This in addition to perfect, saddle stitched, and spiral binding options, will strengthen our four color printing capabilities for educational and trade book manufacturing markets.
In textbook publishing, change is constant. That might mean seeking another printer, if your printer can't deliver price, quality, and service.
Today, it's incumbent upon print buyers to ask, "What can your printing plant do for me?" Our reply: "We can give you the best price, the utmost in quality, and the fastest service. Take all three."
Sue Nisson is national sales manager for Webcrafters Inc., Madison, Wis. She can be reached at SueNisson@AOL.com.