Barnes & Noble and A&E Network Partner on Book Promotion to Launch New TV Series 'The Glades'
"We are honored to partner with A&E to launch its new drama series with an innovative book-centric promotion that taps our expertise, retail, online and digital channels and reaches our loyal customer base," said Patricia Bostelman, Vice President of Marketing for Barnes & Noble. "We believe our crime and murder mystery-loving customers in particular will enjoy the opportunity to read the script before the show airs. And we're excited to offer "The Glades" to customers as a complimentary book and eBook to be enjoyed on NOOK or another BN eReader software-enabled device."
Fathom Communications-an Omnicom company specializing in launching companies, brands, products and properties-working on A&E's behalf, developed the concept and partnership with Barnes & Noble and is managing this unique marketing initiative.
"The Glades," a character driven police procedural set in the fictional town of Palm Glade, Florida, stars Australian actor Matt Passmore ("McLeod's Daughters," "Underbelly"), Kiele Sanchez ("Lost," "Samantha Who?"), Carlos Gómez ("Shark," "Sleeper Cell") and Michelle Hurd ("Law & Order SVU," "Gossip Girl").
In "The Glades," Passmore stars as Jim Longworth, an attractive, brilliant, yet hard to get along with homicide detective from Chicago who after being wrongfully accused of sleeping with his former Captain's wife is forced into exile. Longworth relocates to the sleepy, middle of nowhere town of Palm Glade, Florida, where the sunshine and golf are plentiful and crime is seemingly at a minimum. Yet life in this sleepy town is not as beautiful as it may seem.
In the pilot episode, the easy life quickly falls by the wayside when a decapitated, unidentifiable woman is found in a creek, begrudgingly dragging Longworth off the golf course in pursuit of her killer. Complicating matters more is his relationship with Callie, a hot and savvy nurse he has a crush on. With a Titleist sitting on the fourteenth fairway waiting for him to break eighty for the first time in his life, Longworth needles, cajoles, and harangues everyone in his path, including his golf partner and department medical examiner Carlos (Gómez), as he puzzles out the facts surrounding the mysterious killing to try and identify the victim and bring her killer to justice.