Digital Directions: Addressing The Human Element of Digital Change
People, not technology, will shape your publishing company's trajectory toward a bright digital future.
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Ironically enough, success in digital publishing has more to do with people than machines. Digital publishing requires publishing houses and their partners to work in materially different ways. Digital publishing is not merely delivering an EPUB file along with a print-ready PDF. Successful initiatives require the development of new skills, processes and business practices. Publishers that successfully execute these changes will be able to take advantage of the unique characteristics of digital, and bring new value to the marketplace.
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- Andrew Brenneman
Andrew Brenneman
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