Digital Directions: Addressing The Human Element of Digital Change

What are some of the challenges that must be overcome by the intervention of the human element? A few that come to mind include:

● The end of "print-first." "Print-first" is an approach to cross-platform publishing in which all digital delivery formats are derivatives of the print product. The book is first composed and optimized for the paper page, then digital outputs (such as e­books) are produced by wrestling the print product into a digital delivery format. This is hardly an optimized approach since "p-books" and e­books are distinct in some fundamental ways, such as their use and disuse of page numbers, internal and external hyperlinks and so on. Yet, since "print-first" introduces the least disruption to publishers and their service providers, it has become a standard, though strategically unattractive, practice.