Opportunity Knocks
Adult trade publishers embrace the future as they experiment with new ways to reach consumers—and continue to increase sales.
An August 2007 Associated Press- Ipsos poll showed that three-fourths of adults read at least one book in the past year. But what about the 25 percent who didn’t?
Patricia S. Schroeder, former congresswoman and president of AAP, is hopeful that initiatives like the National Endowment for the Arts’ Big Read campaign, which promotes literacy through communitywide book clubs, and the emergence of book groups among individuals, will keep Americans reading for pleasure, regardless of whether they do it in print or digital format. “We’ve been very excited about the NEA’s Big Read, where they’re pushing reading across the country. It’s really helping people focus on reading,” says Schroeder.
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