Adventures in e-Books
In closing, I shall make one observation which may be reassuring to the readers of this magazine. The creation of this infrastructure will not result in the disintermediation of existing links in the value chain of content creation, dissemination and consumption. If anything, it is the very attempts by various players to improve their profit margins by cutting out links in front or behind them that has left the publishing industry unable to deliver the right e-book to the right person in a timely and efficient manner. If each component of the industry authors, agents, publishers, designers, printers, distributors, wholesalers, libraries, booksellers and the providers of various services and products to each of these components can respond adroitly, but not greedily, we will all be nourished by the e-book market.
Richard Nash is director of acquisitions for Burnham, Munger & Root, a service company specializing in the sales and marketing of electronic content. Also a writer of fiction and criticism, his articles have appeared in numerous online and off-line publications. His first book, Organs of Emotion, is forthcoming this month from Multiarts International. He welcomes e-mail at Richard.Nash@burnham-munger-root.com. Richard's "Adventures in E-Books" will be a regular column in BookTech the Magazine.