Aerbook Ebook Platform Introduces Publishers to Native Retail
San Francisco-based Aerbook tackles the issue of ebook discoverability by using social media channels to get ebooks to readers. "If you spend any time on Twitter or Facebook, you have a constant moving stream of information," explains founder and CEO Ron Martinez, "Every other form of media has been able to capitalize on that. The fastest growing area of advertising is native ads, where you deploy the ad right into the stream."
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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