Agency Model Now Accommodated in Book Industry Standard for Product Information
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The agency model is a newly defined commercial model for e-book sales that differs from the more traditional retail model. In the agency model, the publisher sells to the consumer via an “agent”—which may be an online retailer or another similar intermediary—that fulfills the sale on the publisher’s behalf and receives a commission from the publisher for doing so. Although the traditional model, in which the publisher sells the book to retailers at wholesale, is accommodated for in ONIX for Books, appropriate new code values had to be developed rapidly to meet requirements of the new agency model. These new code values are now included in the just-published ONIX Code Lists Issue 11.
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