All the Rage
For Banta's Dave Schanke, customization is key to outputting end-products that suit each publisher's bottom line. It's part of a quest to marry production efficiency with high technology.
At Banta (www.banta.com), this market vice president of general publishing has a client that needs to customize covers for special projects. The publisher often prints a million books each press run with versioned imprints that may total a few hundred. Schanke says, "We have the ability to do a lot of cover changes in the course of a run. In a run of 800,000, 1,100 different changes are possible."