All the Rage
-Get prepress involved. Publishers who use prepress houses turn-out more succinct projects when all parties are in communication. For instance, Hartman says that when prepress is aware of design goals established by publishers, workflow on complicated covers is launched more quickly, thus saving money for all parties.
-Ask for paper recommendations. Most printers stock paper in bulk in-house. When publishers use these papers and boards for covers, money is saved, thus leaving more room to pay for specialty additions.
The paper perspective
Whereas printing and publication specs often dictate end products, so do substrates. Mel Zangwill, president of paper board for Tembec (www.tembec.ca), explains, "Differentiation among cover stocks is about being coated on both sides," something on which he believes Tembec has cornered the market.
Zangwill says, "Most (book cover) products are coated on one side. Even for competition that offers what they call a coated two-sided product, it's usually 20-to-30 percent heavier." He claims that Tembec's paper is actually costs 20 percent less than most other double-side coated brands. "We make a coated paper board stock in 7 to 12 pt. caliper," he says. And the paper works well with foils, hot-stamping and embossing, as well as for UV varnishes.
He reports that because designers create covers that are printed on the backsides of books, two-sided printing is necessary. Zangwill also says that by producing lighter-weight, multi-ply sheets, the company doesn't use the same number of trees as other paper manufacturers do for these same jobs.
Tembec's Kallima coated cover grades also provide durable substrates with strong ink holdout. For instance, Kallima Coated Cover C1S Plus is a low-density sheet that provides smoothness to the print surface, a benefit for publishers that are using bright colors common in the children's trade book market. Whereas its Kallima C1S Blanks is recommended for high-quality offset lithographic printing that demands embossing, hot stamping, creasing and folding.