Amazon Introduces Kindle Owners' Lending Library
Titles in the Kindle Owners’ Lending Library come from a range of publishers under a variety of terms. For the vast majority of titles, Amazon has reached agreement with publishers to include titles for a fixed fee. In some cases, Amazon is purchasing a title each time it is borrowed by a reader under standard wholesale terms as a no-risk trial to demonstrate to publishers the incremental growth and revenue opportunity that this new service presents“The Kindle Owners’ Lending Library is a great new benefit for Kindle owners and an entirely new growth opportunity for authors and publishers,” said Russ Grandinetti, Vice President, Kindle Content. “With the growth in Prime membership and the recent addition of Prime Instant Video, we’ve been able to broaden our relationships with movie and TV studios such as CBS, Fox, and NBCUniversal and significantly increase their revenue. We’re excited to expand that investment to books – with this launch, we expect three immediate results: Kindle owners will read even more, publisher revenues will grow, and authors will see larger royalty checks.”
“We’re excited to offer titles from our ebook ‘Chapters’ series, which covers some of the world’s most popular destinations, to members of Kindle Owners’ Lending Library,” says John Boris, EVP Lonely Planet. “Our ebooks have done incredibly well on Kindle and this is a great way to showcase our travel expertise to an even broader audience.”
“We’re excited about any program that helps readers discover our authors and their books,” said David Nussbaum, Chief Executive and Chairman of F+W Media Inc. “We think this will lead to more people reading F+W’s books, and more profit for our authors.”
To learn more about the Kindle Owners’ Lending Library, visit www.amazon.com/kindleownerslendinglibrary. To learn about all of the additional benefits included with Amazon Prime, or to start an Amazon Prime free trial visit www.amazon.com/prime.