Amazon Launches Brazil Kindle Store and Free Portuguese Kindle Reading Apps

SEATTLE—December 6, 2012—Amazon today launched the Brazil Kindle Store with the largest selection of the most popular books, including the most Veja best sellers and lowest prices of any eBookstore in Brazil. The Brazil Kindle Store offers over 1.4 million books, now available to Brazilian customers priced in Brazilian Reais (R$), including more than 13,000 Portuguese-language books, 49 of 60 Veja best sellers—the most of any digital bookstore—and the most free books in Portuguese. In addition, Amazon announced that Kindle—the world’s #1 best-selling e-reader for five years running—will go on sale in Brazil in the coming weeks with a suggested retail price of R$299.

“We are excited to launch this new Kindle Store for Brazilian customers, offering the most popular best-selling books from many great Brazilian authors, all priced in Reais,” said Alexandre Szapiro, Vice President of Kindle, Amazon.com.br. “We’re also bringing our latest generation Kindle—the best-selling e-reader in the world—to Brazilian customers at a suggested retail price of R$299 in the coming weeks. With the launch of free Kindle reading apps in Portuguese, anyone who has an Android phone, Android tablet, iPhone or iPad, PC or Mac, can start reading Kindle books today.”

New Brazil Kindle Store
The Brazil Kindle Store features over 1.4 million titles, including the most best sellers and the lowest prices of any eBookstore in Brazil. The Brazil Kindle Store sells works from a range of Brazilian authors like Jorge Amado, Lya Luft and Martha Medeiros. Readers will also find eBooks that are only available in the Kindle Store such as the Diary of a Wimpy Kid series, and 13 titles by the best-selling and iconic Paulo Coelho, as well as his never-before-published short non-fiction piece “O Livro dos Manuais.” Other exclusive titles include books by poet Vinícius de Moraes—whose work has never been available digitally before—screenplay writer and journalist Nelson Rodrigues and a free book by the cartoonist Ziraldo. The store also has over 1,500 free Portuguese-language books available to download and read on Kindle and free Kindle reading apps.

Amazon.com.br also today announced that independent authors and publishers are now able to make their books available in the new Brazil Kindle Store using Kindle Direct Publishing (KDP). Brazilian independent authors and publishers can utilize the new Portuguese-language KDP website to make their books available in Brazil, and more than 175 countries worldwide. They can also price their books and receive payments in Brazilian Reais for their sales in Brazil, all while retaining control of their content and copyrights.

Free Kindle Reading Apps—“Buy Once, Read Everywhere”
Amazon is also introducing free Kindle reading apps in Portuguese for all of the most popular devices and platforms, including iPhone, iPad, Android phones, Android tablets, PC and Mac. With the free Kindle apps, customers “Buy Once, Read Everywhere”—Amazon’s Whispersync technology automatically synchronizes a customer’s Kindle library, as well as their notes, highlights and last page read across all of their Kindle devices and Kindle apps. Customers can easily access the Kindle Store directly from their phone, tablet or computer web browser, with all of the features customers love about shopping on Amazon, including personalized recommendations, instant one-click buying and customer reviews, and then start reading Kindle books on their iPhone, iPad, Android tablets and phones, PCs and Macs.

Kindle—the Smallest, Lightest Kindle Ever—just R$299
Kindle—the best-selling e-reader in the world—will be available in the coming weeks in Brazil from various locations with a suggested retail price of R$299.