Amazon Releases New $114 Kindle With Ads

(Press Release) SEATTLE, April 11, 2011—Millions of people are reading on Kindle, Kindle has more 5-star reviews than any other product on Amazon, and in just five months the latest-generation Kindle became the bestselling product in the 16-year history of Amazon.com. Today, Amazon introduced a new member of the Kindle family—Kindle with Special Offers for only $114. Kindle with Special Offers is the same No. 1 bestselling Kindle, plus special offers and sponsored screensavers. Kindle special offers and sponsored screensavers display on the Kindle screensaver and on the bottom of the home screen. Learn more about all three latest-generation Kindle family members—$114 Kindle with Special Offers, $139 Kindle, and $189 Kindle 3G—at www.amazon.com/kindle. Kindle with Special Offers is now available for pre-order to customers in the U.S. and will ship on May 3.

"We're working hard to make sure that anyone who wants a Kindle can afford one," said Jeff Bezos, Amazon.com Founder and CEO. "Kindle with Special Offers is the same No. 1 bestselling Kindle—and it's only $114. Kindle is the best deal in consumer electronics anywhere in the world."

Buick, Olay (Procter & Gamble), Visa, and Amazon.com Reward Visa Card (Chase) are sponsoring the first series of screensavers specially-designed for Kindle's high-contrast, no glare electronic ink display (for screensaver examples, visit www.amazon.com/aboutkindlespecialoffers). Examples of deals that will be delivered directly to Kindle with Special Offers devices in the initial weeks include:

• $10 for $20 Amazon.com Gift Card
• $6 for 6 Audible Books (normally $68)
• $1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
• $10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
• Free $100 Amazon.com Gift Card when you get an Amazon Rewards Visa Card (normally $30)
• Buy one of 30 Kindle bestsellers with your Visa card and get $10 Amazon.com credit
• 50% off Roku Streaming Player (normally $99)