Panchanathan, Formerly With Amazon, Joins Aptara to Head Digital Solutions

(Press Release) Falls Church, VA, October 6, 2010—Aptara, Inc., a global leader in digital content production, today announced that Sriram Panchanathan, who most recently ran Kindle eBook Content Operations for Amazon, has joined Aptara to run its Digital Solutions division.

Since January of 2008, Sriram has set-up and managed mission critical teams supporting the Amazon Kindle Content Store, including content acquisition, customer support, program management, quality, and supplier management.

“I can’t imagine a more exciting time to be with a critical player in this industry,” said Sriram. “Aptara’s reputation for innovation in meeting publishers’ digital content production and distribution requirements provides the perfect complement to my eBook operational expertise. I look forward to taking Aptara’s leadership in digital content innovation to a new level.”

“I’m pleased to bring Sriram’s experience of leading content supply chain operations for the world’s largest eBook and eReader distributor to Aptara,” said Dev Ganesan, Aptara’s President and CEO. “Sriram will be responsible for expanding our digital operations to meet the exponentially increasing demand for digital content. Today, everyone is a publisher. Whether you’re a book publisher or a multi-national corporation, every organization is discovering the challenge of delivering digital content to their customers, employees, partners and/or shareholders—who now have sophisticated hand-held devices and expect content to be accessible when and where they want it.”

About Aptara
Aptara provides digital publishing solutions that deliver significant gains in cost, quality and time-to-market for eBook publishers. Having converted tens of millions pages of content to eBooks, Aptara offers comprehensive solutions across all content sources and delivery media, including the Apple iPhone and iPad, Amazon Kindle, and Sony Reader devices. Aptara’s expertise includes eBook production, content conversion, application development, custom content development, editorial & design services and content technology solutions. Founded in 1988, Aptara is a U.S.-based company with more than 4,000 professionals worldwide serving leaders in the Trade & Consumer, Professional, Corporate and Education publishing markets.